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Apex Technology Blog

Apex Technology has been serving the Carolinas since 1998, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Explaining the Data Broker Loophole

Explaining the Data Broker Loophole

In recent years, there has been much debate about how companies collect, sell, and use personal data. Many businesses make extra money by selling data they collect about people. This might seem like a side effect of all the data we create online, but it can lead to some tricky problems. Today, we'll look at something called the "data-broker loophole," how it works, and what we can do about it.

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3 IT Metrics to Pay Attention To

3 IT Metrics to Pay Attention To

Any business can benefit from data and use it to improve its operations. This is especially the case where information technology is involved. By collecting the right metrics, you can better evaluate your business IT’s performance and identify areas for improvement.

Let’s review what some of these metrics should be.

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Artificial Intelligence is Only as Unbiased as Its Data

Artificial Intelligence is Only as Unbiased as Its Data

Over the past few years, artificial intelligence has become a bona fide buzzword amongst businesses of all sizes, with 97% of respondents to a Forbes survey seeing a potential benefit in some way, shape, or form. However, with it being integrated everywhere in our modern lives, it is important that we remember that AI is still a human invention, as as such, it is vulnerable to our own implicit biases.

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The Problems that Cybercrime Can Pose for Business

The Problems that Cybercrime Can Pose for Business

Unfortunately for small businesses, cyberthreats aren't limited to large corporations and enterprises. Even small businesses and local shops face the constant risk of cyberattacks. Let's take a look into some concerning statistics regarding one of the fastest-growing cyberthreats.

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What We Can All Learn from the VirusTotal Data Leak

What We Can All Learn from the VirusTotal Data Leak

In 2004, a service called VirusTotal was launched and swiftly became a popular antivirus and malware scanner to help detect threats in various files and URLs. It became popular enough that it was officially acquired by Google in 2012 and ultimately assimilated into Chronicle, a cloud-based security operations suite for enterprise businesses. Despite this impressive pedigree, however, we find ourselves able to look to VirusTotal as a sobering reminder of how fickle cybersecurity can be, with the service being the source of some limited data exposure.

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Tip of the Week: Putting Google Alerts to Work for You

Tip of the Week: Putting Google Alerts to Work for You

There are many ways that Google can be a hugely valuable resource for a business of any size. One way that you may not have thought of before: an automated insights collector.

Let’s talk about how you could be using Google Alerts to keep yourself up to speed on basically whatever you want.

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Why Your IT Team Should Have Its Own Mission Statement

Why Your IT Team Should Have Its Own Mission Statement

You’re probably familiar with the concept of a mission statement, particularly in terms of your business as a whole. Did you know, however, that you don’t need to stop there? You can—and we’d argue, should—establish more specific organizational missions for your different departments. Let’s consider how you can benefit from creating a mission for your IT team to uphold throughout its operations, and how you might go about doing so.

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Does Your IT Staff Have These Important Certifications?

Does Your IT Staff Have These Important Certifications?

Information technology is a constantly changing industry, with practices shifting all the time. As a result, anyone you have working on your company’s IT should be actively seeking out various certifications to confirm that they are keeping up on modern trends and standards. To help you accomplish this, we’ve put together a brief list of valuable IT certifications that your IT personnel—whether they’re in-house employees or outsourced professionals—should have.

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The Metaverse Has Introduced a Complicated Question About Identity

The Metaverse Has Introduced a Complicated Question About Identity

Who are you? While it’s a question that’s been asked in all contexts with all levels of metaphysicality attached—from asking someone their name to prompting someone to follow a path of spiritual self-discovery—the growth of the metaverse once again urges us to ask it in a more literal way. When accessing a conglomeration of various services and platforms, how many identities will each user need to juggle?

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The Tell-Tale Hard Drive

The Tell-Tale Hard Drive

If Edgar Allan Poe worked in an office, here’s what one of his works would sound like:

True!—nervous—very, very dreadfully nervous I have been and am, but why will you say that I am mad? The office had sharpened my senses—not destroyed—not dulled them. Above all was my sense of hearing. I heard all things in heaven and on earth and many things in…the other place. So, how then am I mad, especially when I can so healthily and calmly tell you this story?

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What Would You Do in Response to a Breach?

What Would You Do in Response to a Breach?

While we—for reasons that should be obvious—tend to focus our attention on preventing and avoiding cybersecurity breaches, it is important that we address how your business responds to a successful breach attempt. Let’s go over how to create a data breach response plan.

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Tip of the Week: How to Download Google Workspace Files

Tip of the Week: How to Download Google Workspace Files

Google Workspace is a great tool that allows you to get a lot done, but sometimes you might find yourself in a position where you need to download the files and take them with you or send them to someone. In these cases, you might not want to share the link. Instead, you can simply download them as whatever file format you might need!

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Your Employee Data is Important to Protect Too

Your Employee Data is Important to Protect Too

When we talk about data privacy in a business, the default is to generally think about the data the business has collected and compiled from its clientele. However, that’s just one type of data a business has. There’s also a lot of data that is collected by the business about that business’ employees. So, how well protected is this data?

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Encryption: What It Is, and How It Works

Encryption: What It Is, and How It Works

Keeping your data protected is a huge concern nowadays, with more and more safeguards needed to prevent it from being exfiltrated. Encryption is a great way to prevent your data from being any good to those who might steal it. Let’s review what encryption is, and delve into how it works in practice.

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18335 Old Statesville Rd. Suite K
Cornelius, North Carolina 28031

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